The AI playbook I would hand a small marketing team
July 2, 2026
A five-step playbook for teams of one to five: which tasks to hand to AI, which to protect, and how to measure whether it’s working.
From the terrain
Notes from the field.
Raw notes from more than a decade in the digital landscape. What works, what does not, and what I am testing next. No fluff, no recycled advice.
How I use AI in my consultancy
June 30, 2026
No AI-guru hype. A plain account of where AI earns its keep in a real consulting week, and where it stays out.