From the terrain

Notes from the field.

Raw notes from more than a decade in the digital landscape. What works, what does not, and what I am testing next. No fluff, no recycled advice.

Illustration of a mentor with glasses guiding a small seated team at a whiteboard

What running a team for more than a decade taught me about leading people

July 7, 2026

More than a decade leading creative, digital and technology teams: why alignment beats the org chart, how mentoring grows from the work, and holding the standard.

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AI ad personas that convert

July 4, 2026

Forget “Marketing Mary”. A four-step, evidence-first persona process, with AI doing the research and your judgement doing the selling.

Illustration of a small marketing team at a round table in front of a kanban wall and clock

The AI playbook I would hand a small marketing team

July 2, 2026

A five-step playbook for teams of one to five: which tasks to hand to AI, which to protect, and how to measure whether it’s working.

Illustration of a man with glasses at a desk while papers transform into tidy digital cards

How I use AI in my consultancy

June 30, 2026

No AI-guru hype. A plain account of where AI earns its keep in a real consulting week, and where it stays out.