From the terrain

Notes from the field.

Raw notes from more than a decade in the digital landscape. What works, what does not, and what I am testing next. No fluff, no recycled advice.

Illustration of a man in glasses holding a magnifying glass up to a page proof pinned to a dark wall, with the caption strip under its picture circled in amber

Google now wants your alt text fact-checked too

Google’s 1 October update says AI-generated content needs a human fact-check, and it now names your titles, meta descriptions, schema and alt text. What changed, what got past my own team, and the checklist we use now.