From ChatGPT to Claude Code: how my AI stack evolved
July 13, 2026
My honest AI tool history from ChatGPT to Claude Code, why nothing got deprecated, and the guard rails that keep judgement human.
From the terrain
Notes from the field.
Raw notes from more than a decade in the digital landscape. What works, what does not, and what I am testing next. No fluff, no recycled advice.
The Musang King bet: real stories in a market of pranks
July 11, 2026
How the Musang King Channel grew past 300,000 subscribers with no ad spend: a bet on quality over pranks, real storytelling, and the discipline behind it.
Building OpenMinds: a chocolate factory and two tables
July 9, 2026
How OpenMinds grew from two tables in a shared SS15 office and an RM1,500 chocolate client into a Malaysian digital group, and what the journey taught me.
What running a team for more than a decade taught me about leading people
July 7, 2026
More than a decade leading creative, digital and technology teams: why alignment beats the org chart, how mentoring grows from the work, and holding the standard.
AI ad personas that convert
July 4, 2026
Forget “Marketing Mary”. A four-step, evidence-first persona process, with AI doing the research and your judgement doing the selling.
The AI playbook I would hand a small marketing team
July 2, 2026
A five-step playbook for teams of one to five: which tasks to hand to AI, which to protect, and how to measure whether it’s working.
How I use AI in my consultancy
June 30, 2026
No AI-guru hype. A plain account of where AI earns its keep in a real consulting week, and where it stays out.